2020 was, for the most part, dull and lacking sparkle, but there were currents in the cake, and one of them was certified Welsh national sweetheart, @itstayce. From iconic soundbites [...]

If you’re a beauty beginner, learning how to achieve a flawless blend, cut a killer crease, or create a blinding highlight comes with time, lots of practice, and plenty of [...]

Ever wondered how your favourite beauty products are created? Or how long it takes for a product to get from being an idea to an icon? Or maybe you’re just [...]

Creating the perfect winged eyeliner is no easy feat. There are many factors at play: how much practice you put in, your technique, a steady hand, and most of all, [...]

We all know the importance of wearing SPF every day – UV exposure is not only responsible for sunburn and skin cancer, but also signs of damage that speed up [...]

If you can’t wear glitter at Pride, then when can you? We've already covered our bright makeup essentials for Pride , but since we believe that glitter is equally as [...]

ICYMI, we recently launched the latest addition to our coveted By BEAUTY BAY range… We all know how much we love a good brow product and whether your go-to look [...]

By this point, we’d hope you know exactly you should be wearing sun cream: reduced signs of ageing, dark spots, pigmentation, and protection against skin cancer, but are you clued [...]

Put away your neutrals and nudes because we’re sporting bright and bold vibes all Pride month, no excuses. Although celebrations are again a little different this year, there is always [...]

TikTok has quickly replaced Instagram as the go-to place to discover new beauty products, tips, dupes, and trends. From makeup transformations to breakout treatments, everything has the potential to be [...]