Edited by Beauty Bay

21 TikTok Approved Beauty Products

By Grace Day, 19th January 2021

If you’ve fallen down the rabbit hole of TikTok beauty content, you’ll know that it’s the best place to discover...

By Chloe Burcham, 20th June 2021

If you want to give your lashes a boost but falsies aren’t your thing, it’s time to make room in...

By Gabrielle Dyer, 19th June 2021

Type ‘best fake tan’ into Google and you will be bombarded with lotions and potions promising to turn your pale...

By Chloe Burcham, 18th June 2021

There’s a buzzy new ingredient making its way around the skincare sphere. Say hello to matrixyl: the latest potent peptide...

By Grace Day, 16th June 2021

TikTok has quickly replaced Instagram as the go-to place to discover new beauty products, tips, dupes, and trends. From makeup...

By Olivia Wright, 14th June 2021

The By BEAUTY BAY PRIDE Collection is no ordinary makeup collection. This is the collection that wants to make you...

By Kate Sowerbutts, 14th June 2021

Pride month has arrived and we’re here to celebrate the LGBTQ+ communities that we hold so close to our hearts...

By Olivia Wright, 14th June 2021

2020 was, for the most part, dull and lacking sparkle, but there were currents in the cake, and one of...

By Kate Sowerbutts, 13th June 2021

Ready to create your own Youtopia? We’ve got the makeup inspo for you. Featuring everything you need to complete your...

By Nateisha Scott, 12th June 2021

If you’re a beauty beginner, learning how to achieve a flawless blend, cut a killer crease, or create a blinding...

By Ashleigh Bamber, 11th June 2021

One scroll on Instagram and all we see is nails, nails and more nails. Everyone's getting creative and there’s one...