Valentine’s Day is almost here, and whether you’re headed for a romantic date, a Galentine’s catch-up, or a solo self-care night, it’s the perfect excuse to play with your glam. [...]

From red carpets to your Instagram feed, Nina Park makeup has become the blueprint for “it-girl” glam in 2026. Her look is defined by softly sculpted skin, a radiant base, [...]

It’s time to escape the everyday and take your makeup somewhere a little more magical. Whether you’re embracing your ethereal era or just craving something new, the By BEAUTY BAY [...]

While makeup trends in 2026 have embraced a clean-girl, natural vibe, we can’t help sneaking a nostalgic peek at the bold 2016 glam we once lived for. Remember makeup in [...]

Looking to upgrade your lip game? Here at BEAUTY BAY, we’ve worked hard to create the ultimate range of lip products designed to deliver juicy, vibrant, and hydrated lips for [...]

Ski trips might be good for the soul, but they’re notoriously harsh on your skin. With cold temperature, strong winds, high-altitude UV, and dry indoor air all working together to [...]

There are many steps in a makeup routine that really do tie the whole look together, and bronzer is one of the most important ones. Sweeping on some warmth and [...]

With ultra-hydrating ingredients, skin-loving formulas, and glow-boosting results, K-beauty has some of the most effective solutions out there. But with so many options, you might be wondering: What Korean skincare [...]

Our AM and PM skincare routines are one of the highlights of our day here at BEAUTY BAY (cute or sad, who knows?) We love adding in new and trending [...]