Get The Look: Y2K Makeup Tutorial

Tell me you’re obsessed with the Y2K trend without telling me you’re obsessed with the Y2K trend. That’s right, the trends of the 00s are back; we’re talking bold shadow, [...]

TikTok Made Me Buy It: Gua Sha

TikTok has quickly replaced Instagram as the go-to place to discover new beauty products, tips, dupes, and trends. From makeup transformations to breakout treatments, everything has the potential to be [...]

The Best Shampoos For Dry Hair

If you’re suffering with breakage, split ends, damage, and straw-like strands, then dryness may be at the root of the issue. Having thirsty hair is a common problem that many [...]

What Is Matrixyl?

There’s a buzzy new ingredient making its way around the skincare sphere. Say hello to matrixyl: the latest potent peptide that promises big anti-ageing benefits. But what actually is matrixyl [...]

What Is Switchboard?

The By BEAUTY BAY PRIDE Collection is no ordinary makeup collection. This is the collection that wants to make you feel your best self while empowering the LGBTQ+ communities to [...]