Anyone who knows me will tell you I am obsessed with my weekly schedule beauty routine. My weekly routine is meticulously planned out: scrub, exfoliate, and shave on Wednesdays; full [...]

We all know e.l.f. Cosmetics is the ‘it girl’ brand that we all want in our beauty bags. Everyone has thought about the scenario of a friend rooting through our [...]

POV: You’re scrolling on BEAUTY BAY, notice that e.l.f. Cosmetics has just launched, and have no idea what to add to your bag. We get it, when a new makeup [...]

e.l.f. might be best known for their makeup, but that doesn’t mean you should sleep on their skincare range.... Every bit as affordable and effective, the premium quality products address [...]

I’m always up for trying anything that promises to cut down and streamline my haircare routine. While I’m happy to devote my evening to a ten-step skincare routine, when it [...]

Are you ready to experience the Technidaze? Introducing By BEAUTY BAY’s Technidaze Collection, here to help you create your own summer of love. Summer ’22 is all about letting loose, [...]

Dewy skin is in, so that means one thing and one thing only: your haul needs an upgrade. Whatever you want to call it; glazed, dewy, glowing, or glass skin, [...]

From chafing to ‘chicken skin’ arms, summer brings a whole new medley of beauty concerns into play. This year, we’re approaching the ‘summer-ready body’ narrative in a whole new way, [...]

If you’re as beauty obsessed as us (and you probably are if you’re reading this), then we know this brand will need absolutely no introduction. Iconic is the only word [...]

With summer fast approaching, foundation becomes our mortal enemy. Sweaty? You become a greasy mess. Pool party? Your base will vanish faster than your Aperol Spritz. That’s why summer requires [...]