Maybe you were born with naturally sparse brows and lashes, or perhaps you’ve been a bit too overzealous with your plucking, or had a few too many rounds of LVL? [...]

Can you remember the last time you were actually looking forward to washing your hair? Yeah, we didn’t either, until we launched Haircare By BEAUTY BAY.  With a curated step [...]

Are you ready for good hair days? Haircare By BEAUTY BAY has arrived and it’s about to transform your whole routine. Developed by the BEAUTY BAY team in collaboration with [...]

When you think of serums, ingredients like hyaluronic acid, vitamin C, and retinol immediately jump to mind. While I love and appreciate the benefits of these powerhouse ingredients, especially if [...]

Hey Grace,  I‘m very pale and when I use fake tan, my skin always ends up looking really orange when I wake up the next morning. My friends’ skin always [...]

Blurred skin is officially in, and we’ve got all the goods. It’s never been easier to achieve that flawless, photo-ready skin finish that we all crave, minus the facetune of [...]

Foundation is notoriously the most difficult beauty product to shop for online – not only is there such a vast selection of products available, but there are just so many [...]

Coloured liner, graphic liner, subtle liner, whatever your vibe, you can’t deny coloured eyeliners have a solid place in every makeup collection. No matter your liner preference, water-activated, pencil, crayon, [...]

I am a long sufferer of thin hair and everything that comes with that, including but not confined to flat and lifelessness, grease prone, breakage prone, and a serious lack [...]

Minimal nail art designs are a big vibe right now. As basic (and easy) as they look, a lot of effort actually goes into pulling off a super clean, neutral [...]