For everything from bold brows to filling in the gaps, a brow pomade has got you covered. A hybrid between a brow gel and brow pencil, this multipurpose product shapes, [...]

Name a better feeling than taking your makeup off at the end of the day and following up with your favourite skincare? As a self-proclaimed lazy girl I want my [...]

There’s no denying that chrome nail art has blown up this year and has completely taken centre stage when it comes to picking a nail design. It started with the [...]

Ask someone with smooth, glowing skin what their secret is, and they’ll probably tell you it’s retinol. This skincare all-rounder is beneficial for skin types ranging from acne-prone to mature, [...]

No matter how many times we’re told about the importance of sleep, that eight hour goalpost isn’t always possible. From a post-work drink (or five), to scrolling TikTok for way [...]

I'm not going to lie to you I used to hate wearing SPF. Most formulas I tried felt thick, and heavy, or would pill when I applied makeup. My skin [...]

Colour correcting is a technique that makeup artists have been using for years. An upgraded take on regular concealer application which sees colour theory applied to cancel out discolouration, colour [...]

Searching for the perfect liquid concealer? You’re in the right place. As usual, your fellow beauty obsessives have come through with the best recommendations around, helping you separate the ultimate [...]

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of [...]

Designed to set and lock our arches into place, for us, a brow gel is a straight up essential. Whether we’re adding final touches to our full-face glam or opting [...]