Each year, it’s always interesting to see what new beauty trends pop up and which ones stick around from previous months. In the past, runway beauty dictated seasonal trend roundups, [...]

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of [...]

A lot of people don’t realise the importance of keeping makeup brushes and sponges clean, but as someone who’s worked as a makeup artist, it’s a force of habit for [...]

Primers — you either skip them or you're a fully-fledged addict, and believe us when we tell you that you need to be the latter. More than just a makeup [...]

Hi Grace,  Every time I log onto TikTok I see something about skin cycling, but everyone seems to have a different interpretation of it. I’d love to know what it [...]

Obsessed with cream blush and wondering how to apply it? From a fresh-faced flush to an editorial pop to a full glam beat, there are infinite options when it comes [...]

There’s a reason why Avène is considered to be a skincare classic – it's an iconic French pharmacy staple, made famous by its dry and sensitive skin-friendly formulas which focus [...]

Chances are, you've probably heard of probiotics - traditionally taken in capsule form to maintain a healthy gut, they've become a bit of a buzzword in the past few years [...]

With the rise of the ‘clean girl’ aesthetic and increasing searches for ‘no-makeup makeup’, it’s easy to see why people are buying less makeup and spending more money on skincare [...]

Thanks to the ‘Euphoria effect’, graphic liner isn’t exactly a new trend, but we can now say it has well and truly entered the mainstream beauty world. The fact that [...]