It’s finally here! We’re so excited to introduce you to our collaboration with the one and only, NikkieTutorials. And what better way to get to know your next favourite eyeshadow [...]

We’ve come a long way since applying our makeup at the back of the bus en route to high school and, thanks to that dreaded no makeup policy, we’ve got [...]

There are many things to consider when searching for your next foundation (undertone, texture, finish…) and for those with sensitive skin, flare-up-free formulas are usually top of the list. But [...]

Just when you thought our By BEAUTY BAY collection couldn’t get any better, we’ve just dropped the latest – the By BEAUTY BAY Powder Highlighters. Designed and developed by us [...]

Your lip gloss collection is about to go up to a whole other level with the newest additions to the By BEAUTY BAY family. We know lip glosses are the [...]

Lelo are the Swedish sexual wellness brand that is ripping up the rulebook on how a vibrator should look like and what is should do. Treating your pleasure as essential [...]

We all love a good spot treatment – and let’s face it, many of us are very skilled assessors when it comes to any beauty product that claims to shrink [...]

We’re almost certain that almost every beauty obsessive’s makeup kit contains at least one wet n wild product. Let’s be honest, who could blame us? The USA’s best-known budget beauty [...]

We may be a lot further from the beach than we wanted to be this summer, but that doesn’t mean we can’t channel our inner mermaids and achieve the ultimate [...]

Every once in a while, a collab comes along that changes the whole makeup game, and ladies and gentlemen, it’s happened again. The palette that will define your summer/autumn looks [...]