Sheer coverage foundations are the perfect option if you want that 'your-skin-but-better' finish. Gliding smoothly over the base, brightening the complexion, and subtly hiding small flaws and imperfections, these lightweight [...]

Striking the perfect balance between the traditional pencil and the (not so easy to apply) liquid, gel eyeliner is the versatile and low maintenance option that every kit needs. Gliding [...]

When it comes to makeup, Jouer Cosmetics have brought us some of our most coveted products that we turn to time after time. With everything from full coverage bases and [...]

NikkieTutorials is the best friend we all wish we had. Not only is she one of the biggest beauty influencers and makeup artists in the world (hello 13 million YouTube [...]

Have you heard? NYX Professional Makeup has landed at BEAUTY BAY and we couldn’t be more obsessed. Bridging the gap between high quality and affordability, you’ll struggle to find a [...]

If you’re anything like us, you’ve probably filed best wrinkle treatments under ‘things to think about when I’m over thirty’. However, thirty soon comes around, and if you really want [...]

If you often find yourself deep in a beauty YouTube hole, you will already be well acquainted with Physicians Formula’s Murumuru Butter Bronzer. If you have been on a YouTube [...]

NikkieTutorials is one of the most famous and experienced makeup artists in the world. With over five years of YouTube masterclasses under her belt and 13.5 million subscribers as testament [...]

As new buzz-word ingredients come and go, there’s a few go-tos that have stood the test of time and still remain in some of our most coveted formulas. Arguably one [...]

We're going to get straight to the point and tell you, right here, right now, that you need, NEED, Dr. Pawpaw’s lifesaving, life-changing Original Balm in your bathroom cupboard, back [...]