Coloured liner, graphic liner, subtle liner, whatever your vibe, you can’t deny coloured eyeliners have a solid place in every makeup collection. No matter your liner preference, water-activated, pencil, crayon, [...]

I am a long sufferer of thin hair and everything that comes with that, including but not confined to flat and lifelessness, grease prone, breakage prone, and a serious lack [...]

Minimal nail art designs are a big vibe right now. As basic (and easy) as they look, a lot of effort actually goes into pulling off a super clean, neutral [...]

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of [...]

Nothing says festival season like acid bright looks. We all know it’s the ultimate festival vibe, and we all know the rule is: the brighter the better. Think neon, maximalist [...]

A bubble bath, a soothing face mask, a hot tea and 20 minutes with your vibrator; this is what wellness looks like. As important exercising and making sure you’re drinking [...]

Are you ready for the grunge revival? This festival szn is the perfect time to unleash your darker side and explore the edgiest beauty looks out there. Think heavy eyeliner, [...]

Whatever your style, whatever your level of maintenance, there is a hair tool our there for you. But we’re not talking about the kind of tools that need a degree [...]

We're firm believers that liquid highlighter should not be reserved for Summer only, but we can't deny that when this time of year rolls around, it's time to switch out [...]

If you’re a skincare lover, and we bet you are since you’re here, and don’t know about this product, then this is your official warning to come out of your [...]