One trend we stan for spring this year is the return of stand out, bright eye makeup looks which add a pop of colour to your everyday makeup and allow [...]

Take your looks from URL to IRL with a lil’ multidimensional beauty... Think chromes, metallics and duo chromes, in different textures, shades and blinding finishes all over the face and [...]

Ready to relive your indie-grunge era? Think: smudged mascara, undone eyeliner, stained lips, bleached brows and messy hair, we’re totally here for it. Inspired by all things 2000s, this indie-sleaze [...]

No matter how much we love a pop of colour from time to time, we will always find ourselves reaching for our faithful neutral-toned eyeshadows. From natural daytime to full-glam [...]

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of [...]

Primers — you either skip them or you're a fully-fledged addict, and believe us when we tell you that you need to be the latter. More than just a makeup [...]

Obsessed with cream blush and wondering how to apply it? From a fresh-faced flush to an editorial pop to a full glam beat, there are infinite options when it comes [...]

Thanks to the ‘Euphoria effect’, graphic liner isn’t exactly a new trend, but we can now say it has well and truly entered the mainstream beauty world. The fact that [...]

With cruelty-free and vegan makeup fast becoming the norm, the list of cruelty-free beauty companies has grown dramatically, providing us with more options than we’ve ever had before. Whether you’re [...]

You’ll struggle to find anyone that hasn’t suffered with blackheads in their lifetime. Characterised by their tiny head that’s black in colour, these small-but-mighty spots can sometimes seem impossible to [...]