I've always been a powder-based makeup product girl through and through, but since working at BEAUTY BAY I've been converted to cream-based makeup products instead. This liquid cream blush was [...]

Take your nails from URL to IRL with a lil’ multidimensional beauty… Think 3D finishes and a touch of chrome and you’re on the right track. We’ve already covered the [...]

While there are so many affordable beauty brands we know and love, we still like to add a little luxury to our routines. You might be a big fan of [...]

Nothing says spring like a pop of colour, and while we know there’s nothing like a fresh, minimal mani, we’re officially voting for colour on our nails this spring. This [...]

If you have thin hair, hair loss or simply want to boost volume, then the likelihood is you're looking for ways to thicken your hair. From thickening products and hair-growth [...]

When dewy meets matte, cloud skin is born. Trending on TikTok, and you know we’re always the first to jump on a new trend, cloud skin is the next big [...]

Nothing says spring like a pop of colour, and while we know there’s nothing like a simple neutral eye, we’re officially voting for colour this spring. This look is all [...]

Ready to relive your indie-grunge era? We’ve already covered the bases with indie sleaze makeup inspo, and now it’s time to tackle the nails. Inspired by all things 2000s, this [...]

How did we ever survive without contour? Now a staple in our makeup routines, the best contour powders are the secret to sculpting our face shapes, giving us the most [...]

The popularity of the ‘clean girl’ beauty trend isn’t slowing down, and instead it's developing and growing into something much bigger. We are loving this character development, especially the healthy [...]