Bold, expressive, and intentionally imperfect, maximal makeup is about letting go of the rules and leaning into creativity. Clean lines, soft fades, and symmetry are taking a back seat while [...]

If you’ve been waiting for a sign to try a blue eyeshadow look, consider this your official go-ahead. From soft washes of light blue makeup to bold cobalt, blue eyeshadow [...]

When it comes to hunting down the best eyeshadow palettes, there’s a lot to consider. Formula, finish, pigment payoff, longevity, blendability, shade range, and colour story all play a huge [...]

If your eyeshadow palette stash is full of nudes and the odd rainbow moment but not a single pink eyeshadow palette in sight, it’s officially time to fix that. With [...]

If you’re scrambling for last minute gifts or need a thoughtful idea that doesn’t scream “oops, I forgot,” don’t worry – you’re not alone. Whether your Secret Santa slipped your [...]

With party season just around the corner, it’s officially time to plan your Christmas party hairstyle. Whether you’re into cute Christmas party hairstyles like bouncy blowouts and Hollywood curls, or [...]

Korean skincare is fast becoming a staple in everyone's skincare routines, whether it's a full Korean skincare routine or just one of the best K-Beauty products being added in. You've [...]

If there’s one thing we're pros at here at BEAUTY BAY, it’s recommending the best luxury beauty gifts for everyone on your list. From the latest skincare must-haves to indulgent [...]

If you’ve miraculously missed the craze around KAYALI, it’s the luxury fragrance brand that never misses when it comes to creating stop-you-in-the-street scents. Mona Kattan has brought the best of [...]

We can all agree that being hit with a “Wow, what fragrance is that?” is the most elite compliment there is. And now, it’s easier than ever to gift (or [...]